Recent projects have included some fun graphic design for both clients and friends, and even some for myself.
It's not possible to manufacture all-new motorcycles every year and usually a motorcycle design is used for a couple of years, at least, while designers and engineers work on improvements or on other models.
Motorcycle Graphic Design is one way manufacturers can provide a fresh look each year to the lineup, adding value while keeping costs down.
This is especially true in motocross, where manufacturers can introduce an entirely new motorcycle that would be indiscernible from the previous year if not for applying "Bold New Graphics"
Motorcycle graphics are used on race bikes to promote the philosophy of "win on Sunday, sell on Monday." The use of "Bold New Graphics" to differentiate bikes as even major changes on these bikes, even completely new designs, are often indiscernible from their predecessor! I was happy to have the role of designing the color and graphics for Honda's Race Team and was always excited to see "my" race bikes in action!
Here you can see the CRF from concept sketch to race bike to actual production to, yes, even toys get the same graphics!
Plenty of motorcycle color and graphic designs start with a sketch. In this case, a sketch for the (then) new Erion Racing Team CBR929RR race graphic package.
First day of flights into and out of LAX.
Tactical Approach and Departure
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